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The Preference-Driven Lead User Method for New Product Development : A Comprehensive Way to Stimulate Innovations with Internal and External Sources
Sänn, Alexander - 2017
Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this...
Persistent link: https://www.econbiz.de/10012397476
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Integration von Lead Usern in die Innovationspraxis : Eine empirische Analyse der praktischen Anwendung des Lead User-Ansatzes
Lehnen, Jens - 2017
der Praxis definiert. Der Inhalt Innovationsmanagement und Lead User-Forschung Empirische Analysen zur praktischen … Praktikerinnen und Praktiker im Bereich Neuproduktentwicklung, Innovationsmanagement und -marketing Der Autor Dr. Jens Lehnen … promovierte bei Prof. Dr. Cornelius Herstatt am Institut für Technologie- und Innovationsmanagement der Technischen Universität …
Persistent link: https://www.econbiz.de/10014019238
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Prinzipien des Innovations- und Technologiemanagements
Hofbauer, Günter; Bergmann, Sabine - 2012
Innovationsmanagement. Darüber hinaus werden die Möglichkeiten der Kundenintegration im Innovationsmanagement dargestellt, um den … Innovationserfolg abzusichern. Innovationsmanagement, Technologiemanagement und die Kundenintegration werden durch ihre Zielsetzungen …
Persistent link: https://www.econbiz.de/10012058570
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Die Identifikation von Lead-Usern in virtuellen Communities : eine empirische Untersuchung ihrer Verhaltensmerkmale in Bulletin-Boards
Wiedmann, Klaus-Peter; Pankalla, Lars; Ramlow, Felix - 2009
Persistent link: https://www.econbiz.de/10003853856
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The search for innovative partners in co-creation : identifying lead users in social media through netnography and crowdsourcing
Brem, Alexander; Bilgram, Volker - In: Journal of engineering and technology management : JET-M 37 (2015), pp. 40-51
Persistent link: https://www.econbiz.de/10011428742
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Identification of lead user characteristics driving the quality of service innovation ideas
Schuhmacher, Monika C.; Kuester, Sabine - In: Creativity and innovation management 21 (2012) 4, pp. 427-442
Persistent link: https://www.econbiz.de/10009689399
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Determinants of user innovator behavior in the silver market
Wellner, Konstantin; Herstatt, Cornelius - 2014
The existing research on the behavior of user innovators has focused almost exclusively on younger users. In light of the demographic shift and the increasing importance of the "Silver Market" segment (customers 55 years plus), we analyzed whether important determinants of user innovator...
Persistent link: https://www.econbiz.de/10010252691
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Determinants of user innovator behaviour in the silver market
Wellner, Konstantin; Herstatt, Cornelius - In: International journal of innovation management 18 (2014) 6, pp. 1-24
Persistent link: https://www.econbiz.de/10010475697