Vorgestellt wird die Methode der qualitativen Sozialforschung und Organisationsanalyse Kommunikationspotentialanalyse"

The benefits of eCRM -- The challenge of eCRM -- Making the transition to the internet age -- Improving e-customer retention -- Creating new markets for customers with diverse needs -- Automating the customer loyalty process -- Employee loyalty in the e-corporation -- Personalizing your...

In e-commerce retail, maintaining a healthy customer base through retention management is necessary. Churn prediction efforts support the goal of retention and rely upon dependent and independent characteristics. Unfortunately, there does not appear to be a consensus regarding a user churn...