chapter 1 A Brief History of Game Theory Why Study Games? -- chapter 2 Strategy and Game Theory Concepts -- chapter 3 Modeling Games with Computer Software and Experimenting Games -- chapter 4 A Theory of Strategic Value Introduction: The Game of Business -- chapter 5 A Dynamic Game of...

part Part I Introduction -- chapter 1 Introduction and Overview -- chapter 2 Assessing the Profitability Potential of a Strategy -- chapter 3 The Long Tail and New Games -- part Part II Strengths and Weaknesses -- chapter 4 Creating and Appropriating Value Using New Game Strategies -- chapter 5...

1. Marketing strategy : introduction and overview -- 2. Portfolio analysis -- 3. Analysis of the business enterprise -- 4. Industry analysis -- 5. Market analysis -- 6. Analysing competition -- 7. Analysing the business environment -- 8. Analysing the customer in the market place -- 9....

Far-reaching technological developments are making a deep impact on societies and economic environments worldwide. With the emergence of new digital infrastructures such as artificial intelligence, fintech, data analytics, robotics and nanotech, new creative industries, still in a state of flux,...