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Marktsegmentierung in der Unte...
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5,462
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Homburg, Christian
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79
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60
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55
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54
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51
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Piller, Frank T.
48
Stauss, Bernd
45
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43
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40
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38
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35
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Van den Poel, Dirk
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Hadwich, Karsten
32
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32
Mittal, Vikas
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Neslin, Scott A.
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Svensson, Göran
32
Evanschitzky, Heiner
31
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31
Prentice, Catherine
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Belz, Christian
30
Loureiro, Sandra Maria Correia
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Journal of business research : JBR
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Journal of retailing and consumer services
611
Industrial marketing management : the international journal for industrial and high-tech firms
412
SpringerLink / Bücher
342
International journal of hospitality management
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The journal of business & industrial marketing
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The service industries journal
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Journal of strategic marketing
185
Journal of the Academy of Marketing Science
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Journal of travel and tourism marketing
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Tourism management : research, policies, practice
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International journal of contemporary hospitality management
128
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Gabler Edition Wissenschaft
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Marketing intelligence & planning
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Journal of service research : JSR
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Asia Pacific journal of marketing and logistics
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Journal of retailing
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European journal of marketing : EJM
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Psychology & marketing
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Cogent business & management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Services marketing quarterly
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Journal of marketing management : MM
92
The international journal of bank marketing : IJBM
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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European journal of operational research : EJOR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The international review of retail, distribution and consumer research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Springer eBook Collection / Business and Economics
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41
Marketing by objectives : using segmentation based on purchase timing to enhance customer equity
Hansotia, Behram
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
4
,
pp. 336-355
Persistent link: https://www.econbiz.de/10003859065
Saved in:
42
Zielkundenbestimmung in jungen Unternehmen : eine fallstudienbasierte Untersuchung
Luzak, Paul
-
2010
Persistent link: https://www.econbiz.de/10008659552
Saved in:
43
Doing more with less : understanding the contributions of regional art gallery members through marketing segmentation
Kleinschafer, Jodie
;
Dowell, David
;
Morrison, Mark D.
- In:
Arts marketing : an international journal ; AM
1
(
2011
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10009301251
Saved in:
44
Kundenwertorientierte strategische Segmentierung in der gesetzlichen Krankenversicherung
Rittner, Anja Maria
-
2011
Persistent link: https://www.econbiz.de/10008992220
Saved in:
45
Identifying the attributes of blue ocean strategies in hospitality
Yang, Jen-te
- In:
International journal of contemporary hospitality management
24
(
2012
)
5
,
pp. 701-720
Persistent link: https://www.econbiz.de/10009568737
Saved in:
46
Kundensegmentierung bei Multipartner-Kundenbindungsprogrammen : eine empirische Studie am Beispiel der MCard GmbH
Remmelberger, Lisa
-
2012
Persistent link: https://www.econbiz.de/10009578976
Saved in:
47
Customer portofolio analysis using the SOM
Holmbom, Annika H.
;
Eklund, Tomas
;
Back, Barbro
- In:
International journal of business information systems : …
8
(
2011
)
4
,
pp. 396-412
Persistent link: https://www.econbiz.de/10009376943
Saved in:
48
Customer relations : smart organizations think like their customers
Parkhurst, Morgan Leu
- In:
The IABC handbook of organizational communication : a …
,
(pp. 405-416)
.
2011
Persistent link: https://www.econbiz.de/10009158211
Saved in:
49
Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing
;
Bell, Peter C.
- In:
International journal of production economics
136
(
2012
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10009503680
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50
The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.
;
Sun, Yacheng
;
Neslin, Scott A.
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
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