Customer portofolio analysis using the SOM
Annika H. Holmbom, Tomas Eklund and Barbro Back
| Year of publication: |
2011
|
|---|---|
| Authors: | Holmbom, Annika H. ; Eklund, Tomas ; Back, Barbro |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 8.2011, 4, p. 396-412
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| Subject: | Beziehungsmarketing | Relationship marketing | Portfolio-Management | Portfolio selection | Marktsegmentierung | Market segmentation | Neuronale Netze | Neural networks |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009376943