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Antecedents for success of e-commerce platforms : an investigative approach
Ali, Asif; Rasool, Gowhar; Pathania, Anjali - In: International journal of information technology and … 16 (2017) 4, pp. 376-390
Persistent link: https://www.econbiz.de/10011891046
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Developing and validating a physical product e-tailing systems success model
Wang, Yi-Shun; Lin, Shin-jeng; Li, Ci-Rong; Tseng, Timmy H. - In: Information technology and management 19 (2018) 4, pp. 245-257
Persistent link: https://www.econbiz.de/10011957548
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Customer culture : how FedEx and other great companies put the customer first every day
Basch, Michael D. - 2002
Persistent link: https://www.econbiz.de/10001653661
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Relationship Banking : Kundenbeziehungen profitabler gestalten
Bernet, Beat (ed.); Schmidt, Peter (ed.) - 1998
Persistent link: https://www.econbiz.de/10000666050
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Main differentiating issues in aligning information systems with business performance
Fernandes, Silvia C. - In: International journal of information systems in the … 5 (2013) 2, pp. 17-29
Persistent link: https://www.econbiz.de/10009789667
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Customer relationship management theory and research in the new millennium : directions for future research
Debnath, Rajarshi; Datta, Biplab; Mukhopadhyay, Susmita - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 299-325
Persistent link: https://www.econbiz.de/10011633650
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Ein Referenzmodell für integratives analytisches Customer Relationship Management : Daten, Aufgaben und Prozesse
Daute, Steffen - 2012
Persistent link: https://www.econbiz.de/10009713561
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Marketing information systems
Mayros, Van; Werner, Michael - 1982
Persistent link: https://www.econbiz.de/10000053088