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The 2013 Customer Intimacy Index
Wood, Andy - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 64-70
Persistent link: https://www.econbiz.de/10010256405
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Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz; Vrontis, Demetris; Thrassou, Alkis - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
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Problems in marketing : applying key concepts and techniques
Moutinho, Luiz - 2008 - 2. ed.
Persistent link: https://www.econbiz.de/10001939912
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What is direct marketing?
Thomas, Andrew R.; Nelsen, Karen - In: Direct marketing in action : cutting-edge strategies …, (pp. 1-11). 2007
Persistent link: https://www.econbiz.de/10003443911
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Möglichkeiten zur Vertrauensförderung im Markt für Bio-Lebensmittel
Eichenlaub, Angelika; Korjamo, Eeva M. - In: Existenzgründung: Beiträge zur Gründungsforschung, (pp. 73-99). 2006
Persistent link: https://www.econbiz.de/10003315825
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Consumers, Society and Marketing : A Sustainability Perspective
Mutum, Dilip S.; Ezlika Ghazali - 2023
1. Consumption and Consumer Society -- 2. Evolution of Marketing -- 3. Benefits and Detriments of Marketing -- 4 …. Ethical Marketing -- 5. Sustainable Marketing -- 6. Social Marketing -- 7. Evolving Consumer Representations and Roles. …Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is …
Persistent link: https://www.econbiz.de/10014340329
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Problems in marketing : applying key concepts and techniques
Moutinho, Luiz - 2008 - 2nd ed (Online-Ausg.)
Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of … marketing practice, each problem concentrating on a single concept or technique of marketing management …
Persistent link: https://www.econbiz.de/10013208097
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Markt und Marketing in Japan : Shin Hatsubai
Schneidewind, Dieter - 1998
Persistent link: https://www.econbiz.de/10014273768
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Management policy promotion as element of complex of commercial organizations marketing
Buley, Natal'ya V.; Demchenko, Tatiana S.; Bondaletov, … - In: Journal of international economic review 14 (2021) 2, pp. 117-126
Persistent link: https://www.econbiz.de/10014467542
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MaxiMarketing : [die Herausforderung auf dem Weg in ein neues Marketing-Zeitalter ; für Verkaufsförderung, Werbung und Marketing]
Rapp, Stan; Collins, Thomas L. - 1988
Persistent link: https://www.econbiz.de/10000083346