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AI innovation in services marketing

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services marketing is essential for businesses, academics, and practitioners alike"-- …

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From extra to "Extraordinary" : an academic and practical exploration of Extraordinary (E) Pro Environmental Behavior (PEB) in the hotel industry

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Choice experiments and value-chain modeling of attribute improvements to increase vegetable consumption in Kenya

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The rise of e-commerce and generational consumption inequality : evidence from COVID-19 in South Korea

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Consumer Goods Subscriptions : How to Win in Retail in the 21st Century

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Frontmatter -- Contents -- Preface -- 1 Introduction -- 2 Four basic types of subscriptions -- 3 Customer behavior and subscription types -- 4 Recommendations for developing subscription services -- 5 Case studies: Prime examples of the international subscription industry -- 6 Outlook -- Key...

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Indian consumers' tendency to exit amidst a complaint : a SEM approach

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The indirect impact of sports team reputation on the relationship between CEO's image and spectator loyalty in the professional Thai football league

Suchao-in, Kanoknan; Trongjitpituk, Thee - In: International journal of management practice : IJMP 17 (2024) 1, pp. 51-66

Strategic brand management in sports marketing has tended to focus on the impact of team brand association on spectator … encourages the marketing communication strategies in the sports business but also provides data for managers to increase their …

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