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"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious … the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of …-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers …
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your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news …-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical … brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also …
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