Scott, David Meerman - 2012 - Revised and updated
your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news …-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical … brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also …