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Konzeptionelle und methodische Probleme in der interkulturellen Management- und Marketingforschung

Holzmüller, Hartmut H. - 1995

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Internationaler Werbe-Overflow : Entscheidungsdeterminante im Marketing von Konsumgütern, dargest. am Beispiel d. deutschen Sprachraumes

Holzmüller, Hartmut H. - 1982

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Post‐adoption buffering effects of innovative product aesthetics

Nagel, Christian; Schumann, Jan H. - In: Creativity and Innovation Management 29 (2020) S1, pp. 128-139

Persistent link: https://www.econbiz.de/10012190792

Post‐adoption buffering effects of innovative product aesthetics

Nagel, Christian; Schumann, Jan H. - In: Creativity and Innovation Management 29 (2020), pp. 128-139

Innovative aesthetic product appearances can create buffering effects in the pre-adoption phase that lead consumers to base their expectations on the aesthetics rather than on objective information about innovative products. How do innovative aesthetics influence product experience in the...

Persistent link: https://www.econbiz.de/10012621801

Mass-customised products : are they bought for uniqueness or to overcome problems with standard products?

Michel, Stefan; Kreuzer, Michael; Kühn, Richard; … - In: Journal of customer behaviour 8 (2009) 4, pp. 307-327

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Service locus of control and customer coproduction : the role of prior service experience and organizational socialization

Büttgen, Marion; Schumann, Jan Hendrik; Ates, Zelal - In: Journal of service research : JSR 15 (2012) 2, pp. 166-181

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Culture's impact on customer motivation to engage in professional service enactments

Schumann, Jan Hendrik; Wünderlich, Nancy V.; Zimmer, Marcus - In: Schmalenbach business review : sbr 64 (2012) 2, pp. 141-165

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Kann man mit kostenfreien Dienstleistungen Geld verdienen? : Produktivität kostenfreier E-Services

Anderl, Eva; März, Armin; Schumann, Jan Hendrik; … - 2012

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Spillover effects of service failures in coalition loyalty programs : the buffering effect of special treatment benefits

Schumann, Jan Hendrik; Wünderlich, Nancy V.; … - In: Journal of retailing 90 (2014) 1, pp. 111-118

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Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys

Anderl, Eva; Schumann, Jan Hendrik; Kunz, Werner - In: Journal of retailing 92 (2016) 2, pp. 185-203

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