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Marketing department power and firm performance

Feng, Hui; Morgan, Neil A.; Rego, Lopo L. - In: Journal of marketing 79 (2015) 5, pp. 1-20

Persistent link: https://www.econbiz.de/10011372426

The contribution of dynamic marketing capabilities to service innovaiton and performance

Pérez-Cabañero, Carmen; Cruz-Ros, Sonia; … - In: International journal of business environment : IJBE 7 (2015) 1, pp. 61-78

Persistent link: https://www.econbiz.de/10011379550

Corporate social responsibility and firm performance : the mediating role of marketing competence and the moderating role of market environment

Bai, Xuan; Chang, Jeanine - In: Asia Pacific journal of management : APJM ; a … 32 (2015) 2, pp. 505-530

Persistent link: https://www.econbiz.de/10011343676

Linking entrepreneurial marketing and performance indicators in Jordanian hotel industry

Al-Manasra, Excimirey Amer; Al-Zyadat, Mohammd; … - In: Journal of management research 5 (2013) 3, pp. 86-94

Persistent link: https://www.econbiz.de/10009769696

Performance implications of deploying marketing analytics

Germann, Frank; Lilien, Gary L.; Rangaswamy, Arvind - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 114-128

Persistent link: https://www.econbiz.de/10009746291

A behavioral perspective on the chief marketing officer's role and influence in firms

Hannemann, Daniel - 2012

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Brands and customers as drivers of firm value

Martin, Nicole - 2012

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Ist die Marketing-Philosophie überholt?

Fritz, Wolfgang - 1994

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Marketing capabilities of China’s agricultural science and technology enterprises

Yao, Qiong; Zou, Fanguo; Pan, Pingzi - In: Advances in management & applied economics 3 (2013) 4, pp. 205-215

This paper analyzed the measurement and the classification of marketing capabilities of China’s agricultural science … and technology enterprises. According to the existing literatures, the scale of marketing capability is developed. With … (EFA) and the confirmatory factor analysis (CFA) were preformed. The conclusions show that marketing capabilities of China …

Persistent link: https://www.econbiz.de/10009762663

Marketing : der Weg in eine andere Denkhaltung

Kohlert, Helmut; Steinwandt, Andreas - In: Marketing im Nebenfach, (pp. 1-19). 2013

Persistent link: https://www.econbiz.de/10010363675