Linking entrepreneurial marketing and performance indicators in Jordanian hotel industry
Year of publication: |
2013
|
---|---|
Authors: | Al-Manasra, Excimirey Amer ; Al-Zyadat, Mohammd ; Al-Awamreh, Mohammed ; Alnsour, Muhammed S. |
Published in: |
Journal of management research. - Las Vegas, Nev. : Macrothink Institute, ISSN 1941-899X, ZDB-ID 2531426-9. - Vol. 5.2013, 3, p. 86-94
|
Subject: | Entrepreneurial marketing | Entrepreneurial orientation | Performance | Jordan | Entrepreneurship | Entrepreneurship approach | Jordanien | Hotellerie | Hotel industry | Marketingmanagement | Marketing management | Marketing | Unternehmensgründung | Business start-up | Unternehmenserfolg | Firm performance | KMU | SME | Performance-Messung | Performance measurement |
Extent: | graph. Darst. |
---|---|
Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung Acrobat Reader |
Other identifiers: | 10.5296/jmr.v5i3.3509 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Ghantous, Nabil, (2020)
-
Entrepreneurial marketing in Jordanian SMEs : initiatives and challenges
Al-Weshah, Ghazi, (2022)
-
Entrepreneurial orientation-hotel performance : has market orientation anything to say?
Vega Vázquez, Manuela, (2016)
- More ...
-
Al-Manasra, Excimirey Amer, (2013)
-
Al-Manasra, Excimirey Amer, (2013)
-
Online relationship marketing for banks in face-to-face economies
Alnsour, Muhammed S., (2018)
- More ...