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Firm performance among internationalized SMEs : the interplay of market orientation, marketing capability and digitalization

Joensuu-Salo, Sanna; Sorama, Kirsti; Viljamaa, Anmari; … - In: Administrative Sciences : open access journal 8 (2018) 3/31, pp. 1-13

marketing capability as well as market orientation. However, there is a gap in the literature exploring the interplay of … digitalization, market orientation and marketing capability in the internationalization process. The objective of the present study … is to improve our understanding of (1) the impact of market orientation, marketing capability and digitalization on firm …

Persistent link: https://www.econbiz.de/10012125581

Dynamic capabilities, managerial and marketing capabilities and their impact on the competitive advantage and firm performance

Ferreira, Jorge; Coelhol, Arnaldo - In: International journal of entrepreneurship and small business 30 (2017) 4, pp. 629-652

Persistent link: https://www.econbiz.de/10011757167

How marketing capabilities and current performance drive strategic intentions in international markets

Kaleka, Anna; Morgan, Neil A. - In: Industrial marketing management : the international … 78 (2019), pp. 108-121

Persistent link: https://www.econbiz.de/10012026165

Employee and consumer related aspects of socially sustainable organizational and business development of horticultural enterprises in Germany

Meyerding, Stephan Gerhard Heinz - 2016

Social sustainability, consumer marketing, human resources management. - Soziale Nachhaltigkeit, Konsumenten Marketing …

Persistent link: https://www.econbiz.de/10011618610

Organizing for marketin excellence

Moorman, Christine; Day, George S. - In: Journal of marketing 80 (2016) 6, pp. 6-35

Persistent link: https://www.econbiz.de/10011621574

Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability : a moderated mediation model

Sok, Phyra; Snell, Lan; Lee, Wai Jin; Sok, Keo Mony - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 231-249

Persistent link: https://www.econbiz.de/10011603068

The linkages between entrepreneurial orientation, market orientation toward MSMEs performances

Wijayanti, Ariyani Wahyu; Wahyono, Budi; Rozaq, … - In: Global business and finance review 21 (2016) 2, pp. 100-108

Persistent link: https://www.econbiz.de/10011607973

Value creation : an integrative strategy for performance improvement

Miller, Leon Monroe, Jr. - 2016

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Luxury firms in China : the role of design and marketing capabilities

Bettiol, Marco; Chiarvesio, Maria; Di Maria, Eleonora; … - In: Global business review 17 (2016) 6, pp. 1269-1279

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The role of entrepreneurial marketing in improving market share for small businesses facing external environmental or resource challenges

Becherer, Richard C.; Helms, Marilyn M. - In: Journal of business & entrepreneurship : JBE 27 (2016) 2, pp. 119-147

Persistent link: https://www.econbiz.de/10011551870