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Special issue : R&D, innovation and marketing : how to convince internal and external stakeholders of technological innovations
Brem, Alexander (contributor) - 2009
Persistent link: https://www.econbiz.de/10003881748
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Die Person des Gründers als Determinante des Unternehmenserfolgs : Ergebnisse einer qualitativen Metastudie
Voigt, Kai-Ingo; Brem, Alexander - In: Fortschritte der Mittelstands-Forschung, (pp. 357-374). 2007
Persistent link: https://www.econbiz.de/10003466506
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Special issue: Open innovation and the integration of suppliers ; Pt. 1
Brem, Alexander (contributor) - 2010
Persistent link: https://www.econbiz.de/10008663052
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Special issue: Open innovation and the integration of suppliers
Brem, Alexander (contributor) - 2010
Persistent link: https://www.econbiz.de/10008663057
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User-centric innovations in new product development : systematic identification of lead users harnessing interactive and collaborative online-tools
Bilgram, Volker; Brem, Alexander; Voigt, Kai-Ingo - In: Perspectives on user innovaton, (pp. 91-129). 2010
Persistent link: https://www.econbiz.de/10008806534
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Innovation management in emerging technology ventures - the concept of an integrated idea management
Brem, Alexander; Voigt, Kai-Ingo - In: International journal of technology, policy and … 7 (2007) 3, pp. 304-321
Persistent link: https://www.econbiz.de/10003587116
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Untersuchung geschlechtsspezifischer Besonderheiten bei Unternehmensgründungen durch Frauen und Männer und deren Einstellungen zum Erfolgsbegriff
Voigt, Kai-Ingo; Brem, Alexander; Sütterlin, Jeannine - In: Stand und Perspektiven der deutschsprachigen …, (pp. 286-304). 2008
Persistent link: https://www.econbiz.de/10003703015
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Research and development, innovation and marketing : how to convince internal and external stakeholders of technological innovations
Brem, Alexander; Sherif, Mostafa Hashem; Katzenstein, Liora - In: Strategies and communications for innovations : an …, (pp. 193-208). 2011
Persistent link: https://www.econbiz.de/10008987462
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Special issue: The renewed voice of the customer in innovation design
Brem, Alexander (contributor) - 2011
Persistent link: https://www.econbiz.de/10009373856
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Editorial : considering marketing of technology solutions from a dual perspective
Brem, Alexander; Viardot, Eric - In: International journal of technology marketing : IJTMkt 7 (2012) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10009545455