Similar Search Results

The bond between country and brand stereotypes : insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer

Diamantopoulos, Adamantios; Szőcs, Ilona; Florack, Arnd; … - In: International Marketing Review 38 (2021) 6, pp. 1143-1165

Purpose: Drawing on the stereotype content model (SCM), the authors investigate the stereotype content transfer (in terms of warmth and competence) from country to brand and the simultaneous impact of these two stereotypes on consumer responses toward brands. Design/methodology/approach: The...

Persistent link: https://www.econbiz.de/10012639615

Exploring the construct of segmentation effectiveness : insights from international companies and experts

Foedermayr, Eva K.; Diamantopoulos, Adamantios - In: Journal of strategic marketing 16 (2008) 2, pp. 129-156

Persistent link: https://www.econbiz.de/10003759914

The consumer affinity construct : conceptualization, qualitative investigation, and research agenda

Oberecker, Eva M.; Riefler, Petra; Diamantopoulos, … - In: Journal of international marketing 16 (2008) 3, pp. 23-56

Persistent link: https://www.econbiz.de/10003766122

Advancing formative measurement models

Diamantopoulos, Adamantios; Riefler, Petra; Roth, … - In: Journal of business research : JBR 61 (2008) 12, pp. 1203-1218

Persistent link: https://www.econbiz.de/10003784748

Special issue : Formative indicators

Diamantopoulos, Adamantios (contributor) - 2008

Persistent link: https://www.econbiz.de/10003784946

Formative Indikatoren : einige Anmerkungen zu ihrer Art, Validität und Multikollinearität

Diamantopoulos, Adamantios; Riefler, Petra - In: Journal of business economics : JBE 78 (2008) 11, pp. 1183-1196

Persistent link: https://www.econbiz.de/10003774564

Research productivity in business economics : the case of marketing

Diamantopoulos, Adamantios; Wagner, Udo - In: German economic review 10 (2009) 2, pp. 243-248

Persistent link: https://www.econbiz.de/10003837599

Research productivity in business economics : a reply

Fabel, Oliver; Hein, Miriam; Hofmeister, Robert - In: German economic review 10 (2009) 2, pp. 249-252

Persistent link: https://www.econbiz.de/10003837600

Marketing research activity and company performance : evidence from manufacturing industry

Hart, Susan; Diamantopoulos, Adamantios - 2009

Persistent link: https://www.econbiz.de/10003794200

Advancing the country image construct

Roth, Katharina P.; Diamantopoulos, Adamantios - In: Journal of business research : JBR 62 (2009) 7, pp. 726-740

Persistent link: https://www.econbiz.de/10003862032