The consumer affinity construct : conceptualization, qualitative investigation, and research agenda
Year of publication: |
2008
|
---|---|
Authors: | Oberecker, Eva M. ; Riefler, Petra ; Diamantopoulos, Adamantios |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 16.2008, 3, p. 23-56
|
Subject: | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Belgien | Belgium | Österreich | Austria |
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