Cadogan, John W; Diamantopoulos, Adamantios; Mortanges, … - In: Journal of International Business Studies 30 (1999) 4, pp. 689-707
This study reports on the construction and psychometric assessment of a measure of export market orientation. Four multi-item scales were developed showing strong evidence of reliability and convergent, discriminant, and nomological validity in samples of U.K. and Dutch exporters. Further...