Showing 1 - 10 of 22
In response to the need for research on International Joint Ventures (IJVs) from developing countries, this paper examines the multivariate determinants of performance of 59 IJVs from both developing and developed countries in a developing country context. Resource complementarity, cooperation,...
Persistent link: https://www.econbiz.de/10009200274
The aim of this research is to explore the variables that are influenced by the Internet on international market growth of SME’s in Australia. Subsequently, the research question, “How has the Internet influenced international market growth for Australian SME’s?‿ has been developed. To...
Persistent link: https://www.econbiz.de/10009437670
This paper outlines the results of an exploratory survey on the business use of the Internet in China in four areas, including; strategic goals, marketing communications, marketing logistics, and relationship management. The results of this study are then compared to a similar study conducted by...
Persistent link: https://www.econbiz.de/10009479742
[Abstract]: The research reported in this study investigates the initial development of a framework of supplier selection in the context of Taiwanese agribusiness. The importance of this research lies in the fact that although supplier selection has been researched across a range of industries,...
Persistent link: https://www.econbiz.de/10009479749
Special event entertainment (SEE) is a category of shopping centre entertainment that is seasonal, temporary and discrete in nature and it can involve school holiday entertainment, fashion shows and market days (Sit, Merrilees and Birch, 2003). Using SEE, shopping centre managers seek to entice...
Persistent link: https://www.econbiz.de/10009479750
This paper explores the concept of sponsorship endorsed packaging in a fast moving consumer goods context, specifically addressing the effects of on-pack promotion of a sponsorship relationship on consumer attitudes. Although an abundance of literature exists in the sponsorship field and...
Persistent link: https://www.econbiz.de/10009479936
In many traditionally commoditised industries, organisations are recognising that their product offering alone does not cultivate a competitive advantage. As commoditised products face greater price competition, many are looking for a more sustainable form of differentiation. Within the fresh...
Persistent link: https://www.econbiz.de/10009483751
Persistent link: https://www.econbiz.de/10001380974
Corporate scandals across the globe have triggered a broad discussion on the role of business in society, its legitimacy, obligations and responsibilities. As a result, businesses and their leaders are increasingly held accountable for what they do by the society at large. In Australia, the...
Persistent link: https://www.econbiz.de/10011039709
There is limited research on turnaround in the Asian context, particularly from a contextual perspective. This article reports the findings of an exploratory study of turnaround strategies and management at the level of the firm in Malaysia using a case study approach. The contextual impact...
Persistent link: https://www.econbiz.de/10010619679