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A defense of direct-to-consumer prescription drug advertising
Cox, Anthony D.; Cox, Dena - In: Business horizons 53 (2010) 2, pp. 221-228
Persistent link: https://www.econbiz.de/10003957122
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Consumer response to drug risk information : the role of positive affect
Cox, Anthony D.; Cox, Dena; Powell Mantel, Susan - In: Journal of marketing 74 (2010) 4, pp. 31-44
Persistent link: https://www.econbiz.de/10008826532
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The effect of background music on ad processing : a contingency explanation
Kellaris, James J.; Cox, Anthony D.; Cox, Dena - 2007
Persistent link: https://www.econbiz.de/10003540649
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When consumer behavior goes bad : an investigation of adolescent shoplifting
Cox, Dena - In: Journal of consumer research : JCR ; an … 17 (1990) 2, pp. 149-159
Persistent link: https://www.econbiz.de/10001097311
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Direct-to-consumer drug advertisements and the informed patient : a legal, ethical, and content analysis
Perry, Joshua E.; Cox, Anthony D.; Cox, Dena - In: American business law journal : the official … 50 (2013) 4, pp. 729-778
Persistent link: https://www.econbiz.de/10010234714
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Beyond First Impressions: - The Effects of Repeated Exposure on Consumer Liking of Visually Complex and Simple Product Designs
Cox, Dena; Cox, Anthony D. - In: Journal of the Academy of Marketing Science 30 (2002) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10006151688
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Communicating the Consequences of Early Detection: The Role of Evidence and Framing
Cox, Dena; Cox, Anthony D. - In: Journal of marketing 65 (2001) 3, pp. 91-103
Persistent link: https://www.econbiz.de/10005948225
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The Effect of Background Music on Ad Processing: A Contingency Explanation
Kellaris, James J.; Cox, Anthony D.; Cox, Dena - In: Journal of marketing 57 (1993) 4, pp. 114-125
Persistent link: https://www.econbiz.de/10006008185
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Research Note: Social Influences on Adolescent Shoplifting--Theory, Evidence, and Implications for the Retail Industry
Cox, Anthony D.; Cox, Dena; Anderson, Ronald D.; … - In: Journal of retailing 69 (1993) 2, pp. 234-246
Persistent link: https://www.econbiz.de/10006638513
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Reassessing the pleasures of store shopping
Cox, Anthony D.; Cox, Dena; Anderson, Ronald D. - In: Journal of business research : JBR 58 (2005) 3, pp. 250-259
Persistent link: https://www.econbiz.de/10006714095