Consumer response to drug risk information : the role of positive affect
Year of publication: |
2010
|
---|---|
Authors: | Cox, Anthony D. ; Cox, Dena ; Powell Mantel, Susan |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 74.2010, 4, p. 31-44
|
Subject: | Pharmaindustrie | Pharmaceutical industry | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Risiko | Decision under risk | USA | United States |
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