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Emotional Branding and the Str...
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Consumer behaviour
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Thompson, Craig J.
67
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64
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21
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12
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ECONIS (ZBW)
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61
Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
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62
Marketing As Warfare: Reassessing A Dominant Metaphor
Rindfleisch, Aric
- In:
Business horizons
39
(
1996
)
5
,
pp. 3-10
Persistent link: https://www.econbiz.de/10006211061
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63
Does Distance Still Matter? Geographic Proximity and New Product Development
Ganesan, Shankar
;
Malter, Alan J.
;
Rindfleisch, Aric
- In:
Journal of marketing
69
(
2005
)
4
,
pp. 44-60
Persistent link: https://www.econbiz.de/10005920864
Saved in:
64
Transaction Cost Analysis: Past, Present, and Future Applications
Rindfleisch, Aric
;
Heide, Jan B.
- In:
Journal of marketing
61
(
1997
)
4
,
pp. 30-54
Persistent link: https://www.econbiz.de/10005981653
Saved in:
65
Re-Inquiries - Television's Cultivation of Material Values
Shrum, L.J.
;
Burroughs, James E.
;
Rindfleisch, Aric
- In:
Journal of consumer research : JCR ; an …
32
(
2005
)
3
,
pp. 473-479
Persistent link: https://www.econbiz.de/10006641985
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66
lnterfirm Cooperation and Customer Orientation
Rindfleisch, Aric
;
Moorman, Christine
- In:
Journal of marketing research : JMR
40
(
2003
)
4
,
pp. 421-436
Persistent link: https://www.econbiz.de/10006649034
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67
Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale
Wong, Nancy
;
Rindfleisch, Aric
;
Burroughs, James E.
- In:
Journal of consumer research : JCR ; an …
30
(
2003
)
1
,
pp. 72-91
Persistent link: https://www.econbiz.de/10006650399
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68
Materialism and Well-Being: A Conflicting Values Perspective
Burroughs, James E.
;
Rindfleisch, Aric
- In:
Journal of consumer research : JCR ; an …
29
(
2002
)
3
,
pp. 348-370
Persistent link: https://www.econbiz.de/10006652494
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69
Family Structure, Materialism, and Compulsive Consumption
Rindfleisch, Aric
;
Burroughs, James E.
;
Denton, Frank
- In:
Journal of consumer research : JCR ; an …
23
(
1997
)
4
,
pp. 312-325
Persistent link: https://www.econbiz.de/10006674482
Saved in:
70
The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection
Rindfleisch, Aric
;
Burroughs, James E.
;
Wong, Nancy
- In:
Journal of consumer research : JCR ; an …
36
(
2009
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10008255672
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