Watson, Anna; Kirby, David A.; Egan, John - In: International Journal of Retail & Distribution Management 30 (2002) 5, pp. 228-237
Franchising has shown considerable growth in recent years and in advanced economies, such as the USA and the UK, and currently accounts for approximately one‐third of all retail sales. It would seem, therefore, that franchising and retailing represent a fruitful partnership, though there has...