Showing 81 - 90 of 124
The paper examines the impact of trade integration and product market competition on firms' price setting behaviour and the degree of price stickiness. The analysis is based on a New-Keynesian open-economy DSGE model with variable desired mark-ups and Calvo price setting in which the frequency...
Persistent link: https://www.econbiz.de/10011124071
Franchising has shown considerable growth in recent years and in advanced economies, such as the USA and the UK, and currently accounts for approximately one‐third of all retail sales. It would seem, therefore, that franchising and retailing represent a fruitful partnership, though there has...
Persistent link: https://www.econbiz.de/10014803018
Purpose – This paper aims to examine the current strategic landscape of UK “bricks and clicks” retailers. The main focus of this work is to consider how e‐commerce may provide competitive advantage via an insight into the current strategies employed by UK retailers....
Persistent link: https://www.econbiz.de/10014803195
Purpose – This paper aims to investigate the role of body size on female consumers’ fashion brand image perceptions. Design/methodology/approach – An experimental design was used whereby the model’s body size in a fictitious advert was digitally manipulated to create four advertising...
Persistent link: https://www.econbiz.de/10014896942
Persistent link: https://www.econbiz.de/10014945845
In the two decades prior to 2000, the UK franchise industry showed substantial growth. Subsequently, however, this growth appears to have reached a plateau, with growth of less than 1 per cent. Franchisors suggest that the biggest barrier to growth is a lack of suitable franchisees. One possible...
Persistent link: https://www.econbiz.de/10014902914
The study of franchising as a small business growth strategy is only weakly researched and understood. This preliminary, qualitative investigation examines the experiences of 17 operational and five “failed” franchises in the UK, in translating their business concepts into a franchise...
Persistent link: https://www.econbiz.de/10014903417
This paper is part of on‐going research examining the growth of small and medium‐sized enterprises through franchising. It reports the findings of an exploratory investigation that examines why franchising is selected less frequently as a growth strategy in some industrial sectors than it is...
Persistent link: https://www.econbiz.de/10014903498
Purpose – In spite of the important contributions of franchising to many economies, it remains unclear whether it truly provides a scope for entrepreneurial tendencies to flourish amongst franchisees. The purpose of this paper is to examine the debate surrounding the franchisee as an...
Persistent link: https://www.econbiz.de/10014904045
This article draws on UK data obtained from a useable sample of 673 'independent contractors' active in the field of direct sales franchising. This is a low-cost, low-entry barrier business opportunity, which, at any one time, facilitates 500,000 individuals in the UK, mostly women, experiencing...
Persistent link: https://www.econbiz.de/10009452401