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Valuing, analyzing, and managing the marketing function using customer equity principles
Blattberg, Robert C.; Thomas, Jacquelyn S. - In: Kellogg on marketing, (pp. 302-319). 2001
Persistent link: https://www.econbiz.de/10001612991
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Customer equity : building and managing relationships as valuable assets
Blattberg, Robert C.; Getz, Gary; Thomas, Jacquelyn S. - 2001 - 1. print.
Persistent link: https://www.econbiz.de/10001541902
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Toward an Understanding of Industry Commoditization : Its Nature and Role in Evolving Marketing Competition
Reimann, Martin - 2012
This paper aims to improve current knowledge on the commoditization of industries, a unique phenomenon of evolving marketing competition characterized by increasing homogeneity of products, higher price sensitivity among customers, lower switching costs, and greater industry stability. As...
Persistent link: https://www.econbiz.de/10013115138
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Investigating the role of product assortment in technology-enabled sales platforms
Thomas, Jacquelyn S.; Jap, Sandy D.; Dillon, William R.; … - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 31-51
Persistent link: https://www.econbiz.de/10013041308
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Direct marketing on the internet : implications on customer acquisition, repeat buying, and firm performance
Thomas, Jacquelyn S.; Briesch, Richard; Tseng, Peggy H. - In: The psychology of consumer and social influence : …, (pp. 137-173). 2016
Persistent link: https://www.econbiz.de/10011588998
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Customer equity : managing the customer-firm relationship
Thomas, Jacquelyn S. - 1997 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004367670
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Customer equity : building and managing relationships as valuable assets
Blattberg, Robert C.; Getz, Gary; Thomas, Jacquelyn S. - 2001
Persistent link: https://www.econbiz.de/10004613146
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Managing Marketing Communications with Multichannel Customers
Thomas, Jacquelyn S.; Sullivan, Ursula Y. - In: Journal of marketing 69 (2005) 4, pp. 239-251
Persistent link: https://www.econbiz.de/10005920849
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Boekbesprekingen - Customer Equity
Blattberg, Robert C.; Getz, Gary; Thomas, Jacquelyn S.; … - In: M & O : tijdschr. voor organisatiekunde en sociaal beleid 56 (2002) 3, pp. 80-83
Persistent link: https://www.econbiz.de/10006034273
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Recapturing Lost Customers
Thomas, Jacquelyn S.; Blattberg, Robert C.; Fox, Edward J. - In: Journal of marketing research : JMR 41 (2004) 1, pp. 31-45
Persistent link: https://www.econbiz.de/10006648039