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For only you? : marketing national brands through a single retailer ; drivers and detractors
Berlemann, Benedikt; Elsner, Mark; Reinartz, Werner J. - In: Essays in retail strategy : the case of unplanned …. 2012
Persistent link: https://www.econbiz.de/10010219817
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Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel - 2020
Persistent link: https://www.econbiz.de/10012298430
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The path to purchase and attribution modeling : introduction to special section
Kannan, P. K.; Reinartz, Werner J.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 449-456
Persistent link: https://www.econbiz.de/10011596849
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Improving customer profit predictions with customer mindset metrics through multiple overimputation
Venkatesan, Rajkumar; Bleier, Alexander; Reinartz, Werner J. - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 771-794
Persistent link: https://www.econbiz.de/10012107317
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Attraktiv auf der Fläche
Reinartz, Werner J.; Hudetz, Kai - In: Harvard-Business-Manager : das Wissen der Besten 41 (2019) 7, pp. 34-40
Persistent link: https://www.econbiz.de/10012027838
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Selling, general, and administrative expense (SGA)-based metrics in marketing : conceptual and measurement challenges
Ptok, Annette; Jindal, Rupinder P.; Reinartz, Werner J. - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 987-1011
Persistent link: https://www.econbiz.de/10011951612
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Leading IJRM on the path to prominence
Kannan, P. K.; Hung, Iris; Reinartz, Werner J.; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012016486
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Das Ende der Werbekampagne
Wiegand, Nico; Reinartz, Werner J.; Sprigg, Jim - In: Harvard-Business-Manager : das Wissen der Besten 40 (2018) 1, pp. 66-73
Persistent link: https://www.econbiz.de/10011929674
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Communicating brands intelevision advertising
Bruce, Norris I.; Becker, Maren; Reinartz, Werner J. - In: Journal of marketing research 57 (2020) 2, pp. 236-256
Persistent link: https://www.econbiz.de/10012180463
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The impact of digital transformation on the retailing value chain
Reinartz, Werner J.; Wiegand, Nico; Imschloß, Monika - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 350-366
Persistent link: https://www.econbiz.de/10012134256