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An empirical analysis of directional and volatility trading in options markets
Cherian, Joseph A.; Weng, William Y. - In: The journal of derivatives : the official publication … 7 (2000) 2, pp. 53-65
Persistent link: https://www.econbiz.de/10001497767
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Concrete thinking or ideographic language : which is the reason for Chinese people's higher imagery-generation abilities?
Liang, Beichen; Cherian, Joseph A.; Liu, Yili - In: International journal of consumer studies 34 (2010) 1, pp. 52-60
Persistent link: https://www.econbiz.de/10003938968
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Can followers overcome pioneers? : the role of superior alignable differences in consumer evaluation of brand extensions
Liang, Beichen; Cherian, Joseph A.; Fu, Wei - In: The journal of product & brand management 19 (2010) 2, pp. 85-93
Persistent link: https://www.econbiz.de/10003993615
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Cross-cultural differences in the effects of abstract and concrete thinking on imagery generation and ad persuasion
Liang, Beichen; Cherian, Joseph A. - In: Journal of international consumer marketing 22 (2010) 2, pp. 187-198
Persistent link: https://www.econbiz.de/10003986202
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Do services marketers' success measures match their strategies?
Manion, Michael T.; Cherian, Joseph A. - In: The journal of services marketing 23 (2009) 7, pp. 476-486
Persistent link: https://www.econbiz.de/10009525709
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Cultural metaphors : enhancing consumer pleasure in ethnic servicescapes
Elliot, Esi A.; Cherian, Joseph A.; Casakin, Hernan - In: Journal of business research : JBR 66 (2013) 8, pp. 1004-1012
Persistent link: https://www.econbiz.de/10009755377
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Panel: Asian financial integration
Goyal, Ashima; Cherian, Joseph A.; DasGupta, Bejoy; … - In: Macroeconomics and finance in emerging market economies 5 (2012) 2, pp. 297-305
Persistent link: https://www.econbiz.de/10009661708
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Is the future static or dynamic? : the role of culture on escalation of commitment in new product development
Liang, Beichen; Kale, Sudhir H.; Cherian, Joseph A. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 155-163
Persistent link: https://www.econbiz.de/10010359358
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Microcredit and metaphors in subsistence markets
Elliot, Esi A.; Cherian, Joseph A.; Elaydi, Raed - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 133-144
Persistent link: https://www.econbiz.de/10010379885
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A tail of two cities : on the downside risk and loss profile of Asian and North American hedge funds
Cherian, Joseph A.; Kon, Christine; Weng, William - In: The journal of alternative investments 19 (2016) 1, pp. 55-77
Persistent link: https://www.econbiz.de/10011529259