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Lieferantenmanagement
7
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5
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4
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3
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ECONIS (ZBW)
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Evaluating an Anti-Dnnking and Driving Advertising Campaign With a Sample Survey and Time Series Intervention Analysis
Murry Jr, John P.
;
Stam, Antonie
;
Lastovicka, John L.
- In:
Journal of the American Statistical Association : JASA
88
(
1993
)
421
,
pp. 50-56
Persistent link: https://www.econbiz.de/10006638925
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2
Cognitive Moderators of Negative-Emotion Effects: Implications for Understanding Media Context
Murry Jr, John P.
;
Dacin, Peter A.
- In:
Journal of consumer research : JCR ; an …
22
(
1996
)
4
,
pp. 439-447
Persistent link: https://www.econbiz.de/10006676438
Saved in:
3
Interfirm monitoring, social contracts, and relationship outcomes
Heide, Jan B.
;
Wathne, Kenneth H.
;
Rokkan, Aksel I.
-
2009
Persistent link: https://www.econbiz.de/10003836514
Saved in:
4
Managing marketing relationship through qualification and incentives ; report No. 06-125
Wathne, Kenneth H.
;
Heide, Jan B.
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 85-100
Persistent link: https://www.econbiz.de/10003420480
Saved in:
5
The organization of regional clusters
Bell, Simon J.
;
Tracey, Paul
;
Heide, Jan B.
- In:
The Academy of Management review : AMR
34
(
2009
)
4
,
pp. 623-642
Persistent link: https://www.econbiz.de/10003990480
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6
Interfirm monitoring, social contracts, and relationship outcomes
Heide, Jan B.
;
Wathne, Kenneth H.
;
Rokkan, Aksel I.
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 425-433
Persistent link: https://www.econbiz.de/10003547814
Saved in:
7
Consistency judgments, embeddedness, and relationship outcomes in interorganizational networks
Vinhas, Alberto Sa
;
Heide, Jan B.
;
Jap, Sandy D.
- In:
Management science : journal of the Institute for …
58
(
2012
)
5
,
pp. 996-1011
Persistent link: https://www.econbiz.de/10009553485
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8
Why do customers get more than they need? : how organizational culture shapes product capability decisions
Lukas, Bryan A.
;
Whitwell, Gregory J.
;
Heide, Jan B.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009725675
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9
Forms of competition and outcomes in dual distribution channels : the distributor’s perspective
Vinhas, Alberto Sa
;
Heide, Jan B.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 160-175
Persistent link: https://www.econbiz.de/10010497610
Saved in:
10
Performance implications of mismatched governance regimes across external and internal relationships
Kumar, Alok
;
Heide, Jan B.
;
Wathne, Kenneth H.
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008935846
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