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Evaluating an Anti-Dnnking and Driving Advertising Campaign With a Sample Survey and Time Series Intervention Analysis
Murry Jr, John P.; Stam, Antonie; Lastovicka, John L. - In: Journal of the American Statistical Association : JASA 88 (1993) 421, pp. 50-56
Persistent link: https://www.econbiz.de/10006638925
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Cognitive Moderators of Negative-Emotion Effects: Implications for Understanding Media Context
Murry Jr, John P.; Dacin, Peter A. - In: Journal of consumer research : JCR ; an … 22 (1996) 4, pp. 439-447
Persistent link: https://www.econbiz.de/10006676438
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Interfirm monitoring, social contracts, and relationship outcomes
Heide, Jan B.; Wathne, Kenneth H.; Rokkan, Aksel I. - 2009
Persistent link: https://www.econbiz.de/10003836514
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Managing marketing relationship through qualification and incentives ; report No. 06-125
Wathne, Kenneth H.; Heide, Jan B. - In: MSI reports : working paper series (2006) 4, pp. 85-100
Persistent link: https://www.econbiz.de/10003420480
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The organization of regional clusters
Bell, Simon J.; Tracey, Paul; Heide, Jan B. - In: The Academy of Management review : AMR 34 (2009) 4, pp. 623-642
Persistent link: https://www.econbiz.de/10003990480
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Interfirm monitoring, social contracts, and relationship outcomes
Heide, Jan B.; Wathne, Kenneth H.; Rokkan, Aksel I. - In: Journal of marketing research : JMR 44 (2007) 3, pp. 425-433
Persistent link: https://www.econbiz.de/10003547814
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Consistency judgments, embeddedness, and relationship outcomes in interorganizational networks
Vinhas, Alberto Sa; Heide, Jan B.; Jap, Sandy D. - In: Management science : journal of the Institute for … 58 (2012) 5, pp. 996-1011
Persistent link: https://www.econbiz.de/10009553485
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Why do customers get more than they need? : how organizational culture shapes product capability decisions
Lukas, Bryan A.; Whitwell, Gregory J.; Heide, Jan B. - In: Journal of marketing 77 (2013) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10009725675
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Forms of competition and outcomes in dual distribution channels : the distributor’s perspective
Vinhas, Alberto Sa; Heide, Jan B. - In: Marketing science : the marketing journal of the … 34 (2015) 1, pp. 160-175
Persistent link: https://www.econbiz.de/10010497610
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Performance implications of mismatched governance regimes across external and internal relationships
Kumar, Alok; Heide, Jan B.; Wathne, Kenneth H. - In: Journal of marketing 75 (2011) 2, pp. 1-17
Persistent link: https://www.econbiz.de/10008935846