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Different recipes for success in business relationships

Zaefarian, Ghasem; Thiesbrummel, Christoph; Henneberg, … - In: Industrial marketing management : the international … 63 (2017), pp. 69-81

Persistent link: https://www.econbiz.de/10011730119

Addressing the "Qualitative" in fuzzy set Qualitative Comparative Analysis : the Generic Membership Evaluation Template

Tóth, Zsófia; Henneberg, Stephan; Naudé, Peter - In: Industrial marketing management : the international … 63 (2017), pp. 192-204

Persistent link: https://www.econbiz.de/10011730166

Network picturing : an action research study of strategizing in business networks

Abrahamsen, Morten H.; Henneberg, Stephan; Huemer, Lars; … - In: Industrial marketing management : the international … 59 (2016), pp. 107-119

Persistent link: https://www.econbiz.de/10011622832

Strategic investments in entrepreneurial brand ventures by large incumbents

Van Rensburg, Deryck J.; Naudé, Peter; Fayena, Izak - In: Journal of strategy and management 17 (2024) 1, pp. 140-166

Persistent link: https://www.econbiz.de/10014475852

Examining the dark force consequences of AI as a new actor in B2B relationships

Keegan, Brendan James; Iredale, Sophie; Naudé, Peter - In: Industrial marketing management : the international … 115 (2023), pp. 228-239

Persistent link: https://www.econbiz.de/10014454897

The role of visioning in business network strategizing

Abrahamsen, Morten H.; Halinen, Aino; Naudé, Peter - In: Journal of business research : JBR 154 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10013468741

Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity

Najafi-Tavani, Saeed; Naudé, Peter; Smith, Paul; … - In: Industrial marketing management : the international … 108 (2023), pp. 263-275

Persistent link: https://www.econbiz.de/10014227557

role of information and communications technology in transforming marketing theory and practice.

Naudé, Peter - 2004

There have traditionally been different ways in which to view the marketing task, distinctions that have been drawn to facilitate the level of insight available to managers involved in marketing the firm's offer. A traditional distinction has been between business-toconsumer (B2C) and...

Persistent link: https://www.econbiz.de/10012685440