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1
Measuring the impact of positive and negative word of mouth on brand purchase probability
East, Robert
;
Hammond, Kathy
;
Lomax, Wendy
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10003809041
Saved in:
2
New entrants in a mature market: An empirical study of the detergent market
Lomax, Wendy
;
Hammond, Kathy
;
Clemence, Maria
;
East, Robert
- In:
Journal of marketing management : MM
12
(
1996
)
4
,
pp. 281-296
Persistent link: https://www.econbiz.de/10007000782
Saved in:
3
The measurement of cannibalization Presents results examining the cannibalization of parent brands
Lomax, Wendy
;
Hammond, Kathy
;
East, Robert
;
Clemente, Maria
- In:
Marketing intelligence & planning
14
(
1996
)
7
,
pp. 20-28
Persistent link: https://www.econbiz.de/10007002653
Saved in:
4
First Store Loyalty and Retention
East, Robert
;
Hammond, Kathy
;
Harris, Patricia
;
Lomax, Wendy
- In:
Journal of marketing management : MM
16
(
2000
)
4
,
pp. 307-326
Persistent link: https://www.econbiz.de/10006984044
Saved in:
5
Measuring the impact of positive and negative word of mouth on brand purchase probability
East, Robert
;
Hammond, Kathy
;
Lomax, Wendy
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10008092932
Saved in:
6
Measuring the impact of positive and negative word of mouth on brand purchase probability
East, Robert
;
Hammond, Kathy
;
Lomax, Wendy
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 215-225
Persistent link: https://www.econbiz.de/10008899523
Saved in:
7
The relative incidence of positive and negative word of mouth: A multi-category study
East, Robert
;
Hammond, Kathy
;
Wright, Malcolm
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
2
,
pp. 175
Persistent link: https://www.econbiz.de/10007727821
Saved in:
8
Correlates of first-brand loyalty
East, Robert
;
Harris, Patricia
;
Willson, Gill
;
Hammond, …
- In:
Journal of marketing management : MM
11
(
1995
)
5
,
pp. 487-498
Persistent link: https://www.econbiz.de/10007006642
Saved in:
9
Fact and Fallacy in Retention Marketing
East, Robert
;
Hammond, Kathy
;
Gendall, Philip
- In:
Journal of marketing management : MM
22
(
2006
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10006955358
Saved in:
10
Market share is correlated with word-of-mouth volume
Uncles, Mark D.
;
East, Robert
;
Lomax, Wendy
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 145-150
Persistent link: https://www.econbiz.de/10008653812
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