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The sources of the many faces of consumer smartphone attachment : a value-in-use perspective
Sohn, Stefanie; Karampournioti, Evmorfia; Wiedmann, … - In: International journal of consumer studies 46 (2022) 4, pp. 1399-1412
Persistent link: https://www.econbiz.de/10013329335
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Unleashing the power of luxury: Antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: The journal of brand management : an international journal 20 (2013) 8, pp. 705-715
Persistent link: https://www.econbiz.de/10010175320
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Product-Placement : Rahmenbedingungen u. Gestaltungsperspektiven
Harbrücker, Ulrich; Wiedmann, Klaus-Peter - 1999
Persistent link: https://www.econbiz.de/10004820275
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Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
Wiedmann, Klaus-Peter (ed.); Buckler, Frank (contributor) - 2003 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014006923
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Motive des Konsumentenmanagements im Open Source-Marketing
Wiedmann, Klaus-Peter - In: Web 2.0 : neue Perspektiven für Marketing und Medien, (pp. 231 - 248). 2008
Persistent link: https://www.econbiz.de/10014559563
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Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina; Wiedmann, Klaus-Peter; Labenz, Franziska - In: Journal of business research : JBR 152 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
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Marketing für öffentliche Betriebe
Raffée, Hans - 1994
Persistent link: https://www.econbiz.de/10014005003