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Social marketing
Eagle, Lynne C.; Dahl, Stephan; Hill, Susie; Bird, Sara; … - 2013 - 1. publ.
Persistent link: https://www.econbiz.de/10009683956
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Analyzing advergames : active diversions or actually deception ; an exploratory study of online advergames content
Dahl, Stephan; Eagle, Lynne C.; Báez, Carlos - In: Young consumers : insight and ideas for responsible … 10 (2009) 1, pp. 46-59
Persistent link: https://www.econbiz.de/10003843809
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Regulatory oversight or lack of foresight? : Implications for product recall policies and procedures
Eagle, Lynne C.; Rose, Lawrence Craig; Kitchen, Philip J.; … - In: Journal of consumer policy : consumer issues in law, … 28 (2005) 4, pp. 433-460
Persistent link: https://www.econbiz.de/10003240489
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Cross-cultural comparison of food in the children's media environment in New Zealand and Japan
Hawkins, Jacinta; Eagle, Lynne C.; Bulmer, Sandy - 2004
Persistent link: https://www.econbiz.de/10002084558
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Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.; Hawkins, Jacinta; Kitchen, Philip J.; … - 2004
Persistent link: https://www.econbiz.de/10002084600
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Breaking through the invisible barrier of low functional literacy : implications for health communication
Eagle, Lynne C.; Hawkins, Jacinta; Styles, Erica; Reid, Jim - 2005
Persistent link: https://www.econbiz.de/10003142667
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Integrated marketing communication implementation in small New Zealand businesses
Davison, Antonia; Bulmer, Sandy; Eagle, Lynne C. - 2005
Persistent link: https://www.econbiz.de/10002817540
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Child consumers of advertising : differences across deciles
Bulmer, Sandy; Hawkins, Jacinta; Eagle, Lynne C. - 2005
Persistent link: https://www.econbiz.de/10002817541
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White boxes + gray markets
Eagle, Lynne C.; Bulmer, Sandy; Blair, Rachel - 2004
Persistent link: https://www.econbiz.de/10002543615
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Reacting to reactance and rebounding 'boomerang effects' implications for public health intervention campaigns
Hawkins, Jacinta; Eagle, Lynne C.; Martin, Isobel - 2004
Persistent link: https://www.econbiz.de/10002579490