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Advertising in mature markets : potentially persuasive or repurchase reminder
Eagle, Lynne C.; Rose, Lawrence Craig; Kitchen, Philip J. - 2003
Persistent link: https://www.econbiz.de/10001853293
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Direct to the consumer promotion of medication and retail pharmacists : a missing link in the debate
Eagle, Lynne C.; Chamberlain, Kerry; Zou, Liping - 2002
Persistent link: https://www.econbiz.de/10001722271
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Practice nurses : practically neglected in the DTC promotion of drugs debate
Eagle, Lynne C.; Chamberlain, Kerry; Zou, Liping - 2002
Persistent link: https://www.econbiz.de/10001726424
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"The children-nutrition-marketing ethics conundrum : identifying the issues"
Eagle, Lynne C.; De Bruin, Anne; Bulmer, Sandy - 2002
Persistent link: https://www.econbiz.de/10001726427
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Balancing marketing education and information technology : matching needs or needing a better match?
Eagle, Lynne C.; Hunt, Lynne; Kitchen, Philip - 2002
Persistent link: https://www.econbiz.de/10001726430
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Enabling students to take a more pro-active role in the learning process
Hunt, Lynn M.; Eagle, Lynne C.; Shergill, Gurvinder S. - 2002
Persistent link: https://www.econbiz.de/10001715414
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A doctor's dilemma : does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?
Eagle, Lynne C.; Chamberlain, Kerry - 2002
Persistent link: https://www.econbiz.de/10001715417
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Children, the medium and the message : parental perceptions of children directed advertising issues and regulation
De Bruin, Anne; Eagle, Lynne C. - 2000
Persistent link: https://www.econbiz.de/10001530895
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Beyond children directed TV advertising violence, values and the electronic media environment
Eagle, Lynne C.; De Bruin, Anne; Bulmer, Sandy - 2000
Persistent link: https://www.econbiz.de/10001530896
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Shades of gray : the impact of gray marketing/parallel importing on brand equity and values
Eagle, Lynne C.; Rose, Lawrence Craig; Moyle, Brendan - 2000
Persistent link: https://www.econbiz.de/10001530900