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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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Change Leadership : den Wandel antizipieren und aktiv gestalten
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Die Bank
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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USB Cologne (EcoSocSci)
7
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1
Using means-end structures for benefit segmentation in a service industry
Botschen, Günther
- In:
Advances in services marketing
,
(pp. 155-180)
.
1997
Persistent link: https://www.econbiz.de/10001297065
Saved in:
2
Socio-economic dimensions of the DSP : a multi-national comparison of their role in environmental concern
Beckmann, Suzanne C.
;
Kilbourne, William E.
;
Thelen, Eva M.
-
1998
Persistent link: https://www.econbiz.de/10000988464
Saved in:
3
Hard versus soft laddering : implications for appropriate use
Botschen, Günther
- In:
New developments and approaches in consumer behavior …
,
(pp. 321-339)
.
1998
Persistent link: https://www.econbiz.de/10001299786
Saved in:
4
Internationale Beschaffung
Thelen, Eva M.
;
Botschen, Günther
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 747-766)
.
2012
Persistent link: https://www.econbiz.de/10009737986
Saved in:
5
Brand-driven leadership for change management in retailing
Botschen, Günther
;
Combe, Ian
;
Thelen, Eva M.
- In:
European retail research
26
(
2012
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009728701
Saved in:
6
Die zwischenbetriebliche Kooperation : ein Weg zur Internationalisierung von Klein- und Mittelbetrieben?
Thelen, Eva M.
-
1993
Persistent link: https://www.econbiz.de/10000347978
Saved in:
7
Die zwischenbetriebliche Kooperation : ein Weg zur Internationalisierung von Klein- und Mittelbetrieben?
Thelen, Eva M.
-
1993
Persistent link: https://www.econbiz.de/10000871417
Saved in:
8
Die zwischenbetriebliche Kooperation : ein Weg zur Internationalisierung von Klein- und Mittelbetrieben?
Thelen, Eva M.
-
1993
Persistent link: https://www.econbiz.de/10004162956
Saved in:
9
Die zwischenbetriebliche Kooperation : ein Weg zur Internationalisierung von Klein- und Mittelbetrieben?
Thelen, Eva M.
-
1993
Persistent link: https://www.econbiz.de/10012699488
Saved in:
10
Internationalization of encounter-based relationship strategies
Botschen, Günther
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 279-295)
.
2000
Persistent link: https://www.econbiz.de/10001456730
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