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Evaluating marketing management from ethical point of view

Takala, Tuomo; Uusitalo, Outi - 1991

Persistent link: https://www.econbiz.de/10000822410

From scarcity to abundance : food waste themes and virtues in agrarian and mature consumer society

Uusitalo, Outi; Takala, Tuomo - In: Food waste management : solving the wicked problem, (pp. 257-288). 2020

Persistent link: https://www.econbiz.de/10012108931

Retailers' Professional and Professio-Ethical Dilemmas: The Case of Finnish Retailing Business

Takala, Tuomo; Uusitalo, Outi - In: Journal of business ethics : JOBE 14 (1995) 11, pp. 893-908

Persistent link: https://www.econbiz.de/10006935928

An alternative view of relationship marketing: a framework for ethical analysis

Takala, Tuomo; Uusitalo, Outi - In: European Journal of Marketing 30 (1996) 2, pp. 45-60

At present, a continuing widespread debate on the moral nature of business is widely recognized. However, it seems that the ethical evaluation of business practices is not very common in the area of relationship marketing. Analyses relationship marketing from the viewpoint of ethical theories....

Persistent link: https://www.econbiz.de/10014723156