Purpose – India has undergone dramatic change in its retail markets since economic liberalization in 1992. The authors aim to use the framework of consumer decision making styles to investigate longitudinally how these styles have changed from 1994 to 2009. They also conducted a...

Purpose – The purpose of this paper was to examine psychological variables of young Chinese to determine their impact on identification with global consumer culture, attitudes toward global and USA brands and intention to buy USA brands. The independent or psychological variables examined were...

Purpose – The purpose of this paper is to investigate the extent to which young urban Nigerians in Lagos have become acculturated to global consumer culture and the impact of acculturation on consumer ethnocentrism and materialism. Design/methodology/approach – A total of 165 young Nigerians...

The effectiveness of marketing activities in firms with product management is, in part, determined by the extent to which the organizational structure is aligned with the uncertainties in the marketplace. Investigates the relationship between various dimensions of firm′s marketing...

Purpose – Service firms constantly look for ways to differentiate their offering. Recently, personal values have emerged as a way to understand how customers fulfill deeper needs when consuming a service. This paper aims to examine how personal values operate in the evaluation of higher...

A key question is whether the instruments developed for consumer services can accurately gauge the service quality perceptions of organisational customers. Reports psychometric testing of the SERVQUAL as a measure of service quality in ocean freight services. Based on a survey of a...

Evidence suggests that product managers' need to communicate across organizational and environmental boundaries under conditions of uncertainty can give rise to powerful role pressures of conflict and ambiguity. These pressures are generally associated with negative or dysfunctional personal...