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Aggregate versus Product-Specific Pricing: Implications for Franchise and Traditional Channels

Desai, Preyas S.; Srinivasan, Kannan - In: Journal of retailing 72 (1996) 4, pp. 357-382

Persistent link: https://www.econbiz.de/10006632676

Demand Signalling Under Unobservable Effort in Franchising: Linear and Nonlinear Price Contracts

Desai, Preyas S.; Srinivasan, Kannan - In: Management Science 41 (1995) 10, pp. 1608-1623

We study the signalling strategy of a principal who is privately informed about its high demand potential to an uninformed risk-neutral agent. We analyze the model in the context of a contract between a franchisor and a franchisee. We examine the distortions of a two-part pricing scheme...

Persistent link: https://www.econbiz.de/10009197518

Editorial: People of Marketing Science

Desai, Preyas S. - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 195-197

Persistent link: https://www.econbiz.de/10009548707

Editorial: marketing science : replication and disclosure policy

Desai, Preyas S. - In: Marketing science : the marketing journal of the … 32 (2013) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10009725733

Introducing Marketing Science Institute research priorities to marketing science

Desai, Preyas S. - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 873-877

Persistent link: https://www.econbiz.de/10009702546

Multiple market entry, cost signalling and entry deterrence

Srinivasan, Kannan - In: Management science : journal of the Institute for … 37 (1991) 12, pp. 1539-1555

Persistent link: https://www.econbiz.de/10001120201

Durable good, extended warranty and channel coordination

Desai, Preyas S.; Padmanabhan, Paddy - In: Review of marketing science 2 (2004) 2, pp. 1-23

Persistent link: https://www.econbiz.de/10003888148

"Call for prices" : strategic implications of raising consumers' costs

Desai, Preyas S.; Krishnamoorthy, Anand; Sainam, Preethika - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 158-174

Persistent link: https://www.econbiz.de/10003973192

The role of production lead time and demand uncertainty in marketing durable goods

Desai, Preyas S.; Koenigsberg, Oded; Purohit, Devavrat - In: Management science : journal of the Institute for … 53 (2007) 1, pp. 150-158

Persistent link: https://www.econbiz.de/10003632047

Forward buying by retailers

Desai, Preyas S.; Koenigsberg, Oded; Purohit, Devavrat - In: Journal of marketing research : JMR 47 (2010) 1, pp. 90-102

Persistent link: https://www.econbiz.de/10003947445

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