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HR - Using Corporate Social Responsibility to Win the War for Talent - New research indicates that there are five steps that can help business leaders increase the effectiveness of...
Bhattacharya, C.B.; Sen, Sankar; Korschun, Daniel - In: MIT sloan management review 49 (2008) 2, pp. 37-44
Persistent link: https://www.econbiz.de/10007903985
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Stakeholder Marketing: Beyond the Four Ps and the Customer
Bhattacharya, C.B.; Korschun, Daniel - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 113
Persistent link: https://www.econbiz.de/10007995615
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Using corporate social responsibility to win the war for talent
Bhattacharya, C. B.; Sen, Sankar; Korschun, Daniel - In: MIT sloan management review 49 (2007/08) 2, pp. 37-44
Persistent link: https://www.econbiz.de/10003786504
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Stakeholder-centricity : managing sustainability successfully
Korschun, Daniel; Bhattacharya, C. B.; Sen, Sankar - In: Sustainability Management : nachhaltige und …, (pp. 231-256). 2013
Persistent link: https://www.econbiz.de/10009714511
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Strengthening stakeholder-company relationships through mutually beneficial corporate social responsibility initiatives
Bhattacharya, C. B.; Korschun, Daniel; Sen, Sankar - In: Journal of business ethics : JOBE 85 (2009), pp. 257-272
Persistent link: https://www.econbiz.de/10003840973
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Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
Bhattacharya, C.B.; Sen, Sankar - In: California management review : CMR 47 (2004) 1, pp. 9-24
Persistent link: https://www.econbiz.de/10006608203
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Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Companies
Bhattacharya, C.B.; Sen, Sankar - In: Journal of marketing 67 (2003) 2, pp. 76-88
Persistent link: https://www.econbiz.de/10005935444
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Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
Sen, Sankar; Bhattacharya, C.B. - In: Journal of marketing research : JMR 38 (2001) 2, pp. 225-243
Persistent link: https://www.econbiz.de/10006658298
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Reaping relational rewards from corporate social responsibility: The role of competitive positioning
Du, Shuili; Bhattacharya, C.B.; Sen, Sankar - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 224-241
Persistent link: https://www.econbiz.de/10007765864
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Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families
Du, Shuili; Sen, Sankar; Bhattacharya, C.B. - In: Journal of consumer research : JCR ; an … 35 (2008) 3, pp. 483-494
Persistent link: https://www.econbiz.de/10008109407