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Performance Measurement: The Case of a Theme Park

Yavas, Ugur - In: Journal of international marketing and marketing research 36 (2011) 2, pp. 89-96

Persistent link: https://www.econbiz.de/10009136972

The Attitudes of Donors and Non-Donors to the March of Dimes Charity in the United States: A Case Study in Non-Profit Marketing

Riecken, Glen; Yavas, Ugur - In: International journal of management 22 (2005) 4, pp. 572-581

Persistent link: https://www.econbiz.de/10006956690

Dimensions of advertising attitudes: Congruence between Turkish and New Zealand consumers

Ashill, Nicholas J.; Yavas, Ugur - In: Marketing intelligence & planning 23 (2005) 4-5, pp. 340-349

Persistent link: https://www.econbiz.de/10006958165

Customer-service provider relationships: An empirical test of a model of service quality, satisfaction and relationship-oriented outcomes

Shemwell, Donald J.; Yavas, Ugur; Bilgin, Zeynep - In: International journal of service industry management : IJSIM 9 (1998) 2, pp. 155-168

Persistent link: https://www.econbiz.de/10007126675

Assessments of selected foreign suppliers by Saudi importers: Implications for exporters

Yavas, Ugur; Tuncalp, Secil; Tamer Cavusgil, S. - In: Journal of Business Research 15 (1987) 3, pp. 237-246

Persistent link: https://www.econbiz.de/10005465571

Transfer of management knowhow to developing countries: An empirical investigation

Tamer Cavusgil, S.; Yavas, Ugur - In: Journal of Business Research 12 (1984) 1, pp. 35-50

Persistent link: https://www.econbiz.de/10005465984

Retailing institutions in developing countries: Determinants of supermarket patronage in Istanbul, Turkey

Yavas, Ugur; Kaynak, Erdener; Borak, Eser - In: Journal of Business Research 9 (1981) 4, pp. 367-379

Persistent link: https://www.econbiz.de/10005473648

Heavy, medium, light shoppers and nonshoppers of a used merchandise outlet

Yavas, Ugur; Riecken, Glen - In: Journal of Business Research 9 (1981) 3, pp. 243-253

Persistent link: https://www.econbiz.de/10005474068

Monetary Donations to Charitable Organizations

Riecken, Glen; Yavas, Ugur - In: Services marketing quarterly 29 (2007) 2, pp. 67-78

Persistent link: https://www.econbiz.de/10008172422

A Convenience‐oriented Approach to Country Segmentation

Luqmani, Mushtaq; Yavas, Ugur; Quraeshi, Zahir A. - In: Journal of Consumer Marketing 11 (1994) 4, pp. 29-40

Suggests that traditional approaches to the segmentation of international markets cluster countries according to discrete environmental macro factors. Instead, international markets need to be viewed on a continuum rather than as being entirely similar or dissimilar. Posits that the level of...

Persistent link: https://www.econbiz.de/10014849111