Performance Measurement: The Case of a Theme Park
Year of publication: |
2011
|
---|---|
Authors: | Yavas, Ugur |
Published in: |
Journal of international marketing and marketing research. - Brixham, ISSN 1010-7347, ZDB-ID 9028651. - Vol. 36.2011, 2, p. 89-96
|
Saved in:
Saved in favorites
Similar items by person
-
Does customer sex influence the relationship between perceived quality and share of wallet?
Babakus, Emin, (2008)
-
Global consumer segmentation versus local market orientation : empirical findings
Yavas, Ugur, (2006)
-
Yavas, Ugur, (2010)
- More ...