Capraro, Anthony J.; Patrick, Michelle L.; Wilson, Melissa - In: Journal of Marketing for Higher Education 14 (2003) 1, pp. 93-106
<title>ABSTRACT</title> This paper explores how perceived attractiveness of the social life at a college/university influences potential applicants' likelihood to request information from, visit and apply to (decision approach actions) that school. Results obtained from a study of high school juniors indicate...