Introduction This paper is a summary of an extensive research project which reviewed the store location literature and surveyed the practices of UK multiple retailers' location assessors. Upon this state of the art review, the authors examined the model building theory, before developing an...

This study demonstrates the analysis and findings of the field research undertaken in Japan in May 1988 on a small sample of Japanese firms with UK subsidiaries. The study examined the factors behind the marketing strengths of Japanese parent companies and the effects on their relationships with...