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Samaraweera, Monoshi; Gelb, Betsy D. - In: Journal of business strategy 32 (2011) 6, pp. 24-29

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Gelb, Betsy D.; Corrigan, Patrick W. - In: Business horizons 51 (2008) 4, pp. 293-300

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Gelb, Betsy D.; Hunt, David M. - In: Business horizons 22 (1979) 1, pp. 17-21

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Stafford, James E.; Gelb, Betsy D. - In: Business horizons 21 (1978) 1, pp. 5-10

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Gelb, Gabriel M. (contributor); Gelb, Betsy D. (contributor) - 1974

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Gelb, Betsy D.; McKee, Rob Austin - In: Business horizons 56 (2013) 1, pp. 97-104

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Geiger-Oneto, Stephanie; Gelb, Betsy D.; Walker, Doug; … - In: Journal of the Academy of Marketing Science 41 (2013) 3, pp. 357-372

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Gelb, Betsy D.; Longacre, Teri Elkins - In: Business horizons 55 (2012) 5, pp. 509-519

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Bush, Darren; Gelb, Betsy D. - In: Journal of business strategy 33 (2012) 6, pp. 15-22

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Torres, Ivonne M.; Gelb, Betsy D.; Noriega, Jaime L. - In: Journal of public policy & marketing : JPP & M ; an … 22 (2003) 2, pp. 216-222

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