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Broadening the scope of the resource-based view in marketing: the contingency role of institutional factors
Auh, Seigyoung; Menguc, Bulent - In: Industrial marketing management : the international … 38 (2009) 7, pp. 757-768
Persistent link: https://www.econbiz.de/10003893183
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Unpacking the relationship between an innovation strategy and firm performance : the role of task conflict and political activity
De Clercq, Dirk; Menguc, Bulent; Auh, Seigyoung - In: Journal of business research : JBR 62 (2009) 11, pp. 1046-1053
Persistent link: https://www.econbiz.de/10003896904
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The interactive effect of internal and external factors on a proactive environmental strategy and its influence on a firm's performance
Mengüç, Bülent; Auh, Seigyoung; Ozanne, Lucie - In: Journal of business ethics : JOBE 94 (2010) 2, pp. 279-298
Persistent link: https://www.econbiz.de/10003997059
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Development and return on execution of product innovation capabilities : the role of organizational structure
Mengüç, Bülent; Auh, Seigyoung - In: Industrial marketing management : the international … 39 (2010) 5, pp. 820-831
Persistent link: https://www.econbiz.de/10008737502
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The perceived autonomy-perceived service climate relationship : the contingency effect of store-level tenure diversity
Auh, Seigyoung; Mengüç, Bülent; Fisher, Michelle; … - In: Journal of retailing and consumer services 18 (2011) 6, pp. 509-520
Persistent link: https://www.econbiz.de/10009375657
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Achieving fit between learning and market orientation : implications for new product performance
Yannopoulos, Peter; Auh, Seigyoung; Mengüç, Bülent - In: The journal of product innovation management : an … 29 (2012) 4, pp. 531-545
Persistent link: https://www.econbiz.de/10009559948
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The contingency effect of service employee personalities on service climate : getting employee perceptions aligned can reduce personality effects
Auh, Seigyoung; Mengüç, Bülent; Fisher, Michelle; … - In: Journal of service research : JSR 14 (2011) 4, pp. 426-442
Persistent link: https://www.econbiz.de/10009491361
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Customer knowledge creation capability and performance in sales teams
Mengüç, Bülent; Auh, Seigyoung; Uslu, Aypar - In: Journal of the Academy of Marketing Science 41 (2013) 1, pp. 19-39
Persistent link: https://www.econbiz.de/10009719771
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Knowledge sharing behaviors of industrial salespeople : an integration of economic, social psycholoical, and sociological perspectives
Auh, Seigyoung; Mengüç, Bülent - In: European journal of marketing : EJM 47 (2013) 8, pp. 1333-1355
Persistent link: https://www.econbiz.de/10009787160
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To be engaged or not to be engaged : the antecedents and consequences of service employee engagement
Mengüç, Bülent; Auh, Seigyoung; Fisher, Michelle; … - In: Journal of business research : JBR 66 (2013) 11, pp. 2163-2170
Persistent link: https://www.econbiz.de/10009787906