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This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry...
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Contents: Preface -- Introduction 1 -- Part I: Overview of research on socially responsible international business -- 1: Socially responsible international business: Review, synthesis, and directions / Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee, and Constantinos N. Leonidou --...
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