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The Effect of Project and Process Characteristics on Product Development Cycle Time
Griffin, Abbie - In: Journal of marketing research : JMR 34 (1997) 1, pp. 24-35
Persistent link: https://www.econbiz.de/10006675259
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The Voice of the Customer
Griffin, Abbie; Hauser, John R. - In: Marketing science : the marketing journal of the … 12 (1993) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10006949314
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The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together
Zahay, Debra; Peltier, James; Schultz, Don E.; Griffin, … - In: Journal of advertising research 44 (2004) 1, pp. 3-18
Persistent link: https://www.econbiz.de/10006504449
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Marketing strategy selection, marketing metrics, and firm performance
Zahay, Debra; Griffin, Abbie - In: The journal of business & industrial marketing 25 (2010) 2, pp. 84-94
Persistent link: https://www.econbiz.de/10008373941
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Innovation politics: how serial innovators gain organisational acceptance for breakthrough new products
Price, Raymond L.; Griffin, Abbie; Vojak, Bruce A.; … - In: International journal of technology marketing : IJTMkt 4 (2009) 2, pp. 165-184
Persistent link: https://www.econbiz.de/10008269449
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PERSPECTIVE: Trends and Drivers of Success in NPD Practices: Results of the 2003 PDMA Best Practices Study
Barczak, Gloria; Griffin, Abbie; Kahn, Kennethb - In: The journal of product innovation management : an … 26 (2009) 1, pp. 3-23
Persistent link: https://www.econbiz.de/10008161377
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Voices from the Field: How Exceptional Electronic Industrial Innovators Innovate
Griffin, Abbie; Price, Raymondl; Maloney, Matthewm; … - In: The journal of product innovation management : an … 26 (2009) 2, pp. 222-240
Persistent link: https://www.econbiz.de/10008169952
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Reputation for Product Innovation: Its Impact on Consumers
Langerak, Fred; Griffin, Abbie; Hultink, ErikJan - In: The journal of product innovation management : an … 27 (2010) 3, pp. 321-336
Persistent link: https://www.econbiz.de/10008397013
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In Search of the Classics: A Study of the Impact of JPIM Papers from 1984 to 2003
Biemans, Wim; Griffin, Abbie; Moenaert, Rudy - In: The journal of product innovation management : an … 27 (2010) 4, pp. 461-485
Persistent link: https://www.econbiz.de/10008410053
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A measure and initial test of managers’ perceptions of relationship marketing in inter-organizational exchanges
Mcnally, Regina C.; Griffin, Abbie - In: Journal of the Academy of Marketing Science 35 (2007) 3, pp. 382-397
Persistent link: https://www.econbiz.de/10007757369