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The international journal of logistics management
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International journal of physical distribution & logistics management : IJPD & LM
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8
Journal of current issues and research in advertising : JCIRA
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International Journal of Quality & Reliability Management
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International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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OLC EcoSci
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ECONIS (ZBW)
50
Other ZBW resources
29
RePEc
3
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111
An examination of the cross-cultural female response to offensive sex role portrayals in advertising: A research note
Ford, John B.
;
LaTour, Michael S.
;
Honeycutt Jr, Earl D.
- In:
International marketing review
14
(
1997
)
6
,
pp. 409-423
Persistent link: https://www.econbiz.de/10006310466
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112
How Organizational Buyers Reduce Risk - How buying influences really reduce risk
Henthorne, Tony L.
;
LaTour, Michael S.
;
Williams, Alvin J.
- In:
Industrial marketing management : the international …
22
(
1993
)
1
,
pp. 41-48
Persistent link: https://www.econbiz.de/10006358916
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113
Determinants of satisfaction in sales negotiations with foreign buyers: perceptions of US export executives
Shankarmahesh, Mahesh N.
;
Ford, John B.
;
Latour, Michael S.
- In:
International marketing review
21
(
2004
)
4
,
pp. 423-446
Persistent link: https://www.econbiz.de/10006243926
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114
Moral Judgment and Market Negotiations: A Comparison of Chinese and American Managers
Ford, John B.
;
LaTour, Michael S.
;
Vitell, Scott J.
; …
- In:
Journal of international marketing
5
(
1997
)
2
,
pp. 57-76
Persistent link: https://www.econbiz.de/10007250460
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115
Radon: Appealing to our fears
Latour, Michael S.
;
Tanner, John F.
- In:
Psychology & marketing
20
(
2003
)
5
,
pp. 377-394
Persistent link: https://www.econbiz.de/10006968441
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116
TRANSFORMING CONSUMER EXPERIENCE
Braun-Latour, Kathryn A.
;
Latour, Michael S.
- In:
Journal of advertising : official publication of the …
34
(
2005
)
3
,
pp. 19-30
Persistent link: https://www.econbiz.de/10008116215
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117
ASSESSING THE LONG-TERM IMPACT OF A CONSISTENT ADVERTISING CAMPAIGN ON CONSUMER MEMORY
Braun-Latour, Kathryn A.
;
Latour, Michael S.
- In:
Journal of advertising : official publication of the …
33
(
2004
)
2
,
pp. 49-62
Persistent link: https://www.econbiz.de/10008117213
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118
Women's Studies and Advertising Role Portrayal Sensitivity: How Easy Is It to Raise "Feminist Consciousness"?
Ford, John B.
;
LaTour, Michael S.
;
Middleton, Courtney
- In:
Journal of current issues and research in advertising : …
21
(
1999
)
2
,
pp. 77
Persistent link: https://www.econbiz.de/10008120868
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119
ARTICLES - Publication Productivity in the Three Leading US Advertising Journals: 1989 through 1996
Henthorne, Tony L.
;
LaTour, Michael S.
;
Loraas, Tina
- In:
Journal of advertising : official publication of the …
27
(
1998
)
2
,
pp. 53-64
Persistent link: https://www.econbiz.de/10008121661
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120
There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fear and Fear Arousal Itself
LaTour, Michael S.
;
Rotfeld, Herbert J.
- In:
Journal of advertising : official publication of the …
26
(
1997
)
3
,
pp. 45-60
Persistent link: https://www.econbiz.de/10008122337
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