Showing 71 - 80 of 305
This paper proposes and tests a model of antecedents and consequences of group potency in self-managing teams in retail banking. Based on data collected from boundary-spanning service employees organized in 60 teams and their customers, our findings reveal a significant positive impact of group...
Persistent link: https://www.econbiz.de/10009191435
In this article we examine the role of corporate image in extending service brands to new and traditional markets in the telecommunications sector. With regards to corporate image, service brand extensions are primarily associated with innovation-related attributes, such as order of entry (i.e.,...
Persistent link: https://www.econbiz.de/10005304854
The present study investigates the propensity to continue internationalization by experienced international service providers. Enhancing the cognitive-behavioral root of internationalization process theory (Johanson and Vahlne 1977; 1990), this paper builds upon Ajzen’s (1991) theory of planned...
Persistent link: https://www.econbiz.de/10005304875
One of the latest trends in marketing research is the increasing use of online surveys, which offer lower costs and faster responses. Yet, critics question whether data collected via online surveys are equivalent to data collected via traditional mail surveys. Since existing evidence from the...
Persistent link: https://www.econbiz.de/10005304887
The growth of Internet technology and electronic commerce has not been matched by theoretically-guided social science research. Clear and well designed consumer research is needed to describe, explain, and predict what will happen to this changing landscape. The primary purpose of this study is...
Persistent link: https://www.econbiz.de/10005305002
This study examines the effect of the timing of follow-ups, different incentives, length, and presentation of the questionnaire on the response rate and response quality in an online experimental setting. The results show that short questionnaires have a higher response rate, although long...
Persistent link: https://www.econbiz.de/10005716560
Persistent link: https://www.econbiz.de/10006096452
Persistent link: https://www.econbiz.de/10008071429
Persistent link: https://www.econbiz.de/10008100331
Persistent link: https://www.econbiz.de/10007601996