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FEATURES - Men and Women Online: What Makes Them Click? - Get to know your audience before developing an e-commerce strategy.
Smith, Scott M.; Whitlark, David B. - In: Marketing research : a magazine of management and … 13 (2001) 2, pp. 20-25
Persistent link: https://www.econbiz.de/10007113296
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How to make accurate market share forecasts with structural response models
Whitlark, David; Geurts, Michael D. - In: Advances in business and management forecasting 3 (2002), pp. 65-72
Persistent link: https://www.econbiz.de/10003750898
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The relationship between accuracy and expenditures in forecasting
Geurts, Michael D.; Whitlark, David - In: Advances in business and management forecasting 3 (2002), pp. 85-91
Persistent link: https://www.econbiz.de/10003750902
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Comparing the Box-Jenkins approach with the exponentially smoothed forecasting model application to Haiwaii tourists
Geurts, Michael D.; Ibrahim, I. B. - In: Journal of marketing research : JMR 12 (1975) 2, pp. 182-188
Persistent link: https://www.econbiz.de/10002416850
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New product sales forecasting without past sales data
Geurts, Michael D.; Reinmuth, James E. - In: European journal of operational research : EJOR 4 (1980) 2, pp. 84-94
Persistent link: https://www.econbiz.de/10002416915
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Researching shoplifting and other deviant customer behavior, using the randomized response research design
Geurts, Michael D.; Andrus, Roman R.; Reinmuth, James - In: Journal of retailing 51 (1975/1976) 4, pp. 43-48
Persistent link: https://www.econbiz.de/10002416935
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A Bayesian approach to forecasting the effects of atypical situations
Reinmuth, James E.; Geurts, Michael D. - In: Journal of marketing research : JMR 9 (1972) 3, pp. 292-297
Persistent link: https://www.econbiz.de/10002679520
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The collection of sensitive information using a two-stage, randomized response model
Reinmuth, James E.; Geurts, Michael D. - In: Journal of marketing research : JMR 12 (1975) 4, pp. 402-407
Persistent link: https://www.econbiz.de/10002679536
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A multideterministic approach to forecasting
Reinmuth, James E.; Geurts, Michael D. - In: Forecasting, (pp. 203-211). 1979
Persistent link: https://www.econbiz.de/10002679545
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Using spectral analysis for forecast model selection
Reinmuth, James E.; Geurts, Michael D. - In: Decision sciences : DS 8 (1977) 1, pp. 134-150
Persistent link: https://www.econbiz.de/10002679571