This paper analyses the empirical demand data for fast moving consumer goods to measure the Bullwhip-effect. The data consist of the sell-in from a large manufacturer to the retailers and the sell-out from a retailer to the consumers. Our findings show that the Bullwhip-effect can be...

Explores the implementation process of the customer‐supplier partnership in the machinery industry. Aims to assess the dynamic impacts on performance of various practices that are generally regarded as typical of a customer‐supplier partnership. Also, investigates internal consistency of...

With fascinating examples from leading European and American companies, Roberto Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in