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Marketing inside the dragon, d...
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Cross Cultural Management: An International Journal
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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81
Measuring Trade Show Effectiveness: An Effective Exercise?
Herbig, Paul
;
O'Hara, Brad
;
Palumbo, Fred
- In:
Industrial marketing management : the international …
23
(
1994
)
2
,
pp. 165-170
Persistent link: https://www.econbiz.de/10006349439
Saved in:
82
Managerial Implications of the North American Free Trade Agreement
Herbig, Paul
;
Day, Ken
- In:
International marketing review
10
(
1993
)
4
,
pp. 15-35
Persistent link: https://www.econbiz.de/10006355100
Saved in:
83
FORECASTING: WHO, WHAT, WHEN AND HOW
Herbig, Paul
;
Milewicz, John
;
Golden, James E.
- In:
The journal of business forecasting : methods & systems
12
(
1993
)
2
,
pp. 16-21
Persistent link: https://www.econbiz.de/10006358802
Saved in:
84
Industrial Trade Shows Abroad - An Effective Way to Enter Foreign Markets
O'Hara, Brad
;
Palumbo, Fred
;
Herbig, Paul
- In:
Industrial marketing management : the international …
22
(
1993
)
3
,
pp. 233-238
Persistent link: https://www.econbiz.de/10006358893
Saved in:
85
Cultural Cues to Conducting Business in Venezuela
Herbig, Paul
;
Castro, Leila
- In:
Journal of professional services marketing
18
(
1999
)
2
,
pp. 65-80
Persistent link: https://www.econbiz.de/10007055711
Saved in:
86
MEDIA BUYER GUIDE - Marketing to Hispanics
Herbig, Paul
;
Yelkur, Rama
- In:
Journal of professional services marketing
16
(
1998
)
2
,
pp. 171
Persistent link: https://www.econbiz.de/10007061242
Saved in:
87
International Negotiations: An Entirely Different Animal
Martin, Drew
;
Mayfield, Jackie
;
Mayfield, Milton
; …
- In:
Journal of professional services marketing
17
(
1998
)
1
,
pp. 43-62
Persistent link: https://www.econbiz.de/10007061299
Saved in:
88
Market Signaling by Multinational Firms:
Milewicz, John
;
Herbig, Paul
;
Day, Ken
- In:
Journal of euro-marketing
12
(
2002
)
2
,
pp. 55-70
Persistent link: https://www.econbiz.de/10007162304
Saved in:
89
Differences in Trade Show Behavior Between Manufacturers and Service-Oriented Firms
Herbig, Paul
;
Palumbo, Fred
;
O'Hara, Brad
- In:
Journal of professional services marketing
14
(
1996
)
2
,
pp. 55-78
Persistent link: https://www.econbiz.de/10007075526
Saved in:
90
Differences in Market Signaling Behavior Between Manufacturers and Service Firms
Milewicz, John
;
Herbig, Paul
- In:
Journal of professional services marketing
14
(
1996
)
2
,
pp. 3-24
Persistent link: https://www.econbiz.de/10007075529
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