Purpose – Even if a sales promotion attracts consumers to the store, the hi‐lo performance will be uncertain if these consumers buy only promoted categories. Retailers need to pay attention to avoid promoting categories that are frequently bought together in the same promotional action, or...

The objective of this research is to study the reactions of consumers when faced with a hyperchoice situation. Two experiments were carried out, varying the number of products displayed in a jewelry department. The results show that increasing the number of products has a positive effect on the...

The objective of this research is to study the reactions of consumers when faced with a hyperchoice situation. Two experiments were carried out, varying the number of products displayed in a jewelry department. The results show that increasing the number of products has a positive effect on the...

Manuel de marchandisage proposant des cours et des exercices corrigés sur le merchandising dans la collaboration entre milieux industriel et marchand, la conception des lieux de vente, l'évolution des pratiques de merchandising avec l'essor des nouvelles technologies de l'information et de la...

Présente une vue d'ensemble du marchandisage : étude du comportement du consommateur en magasin, constitution des assortiments, utilisation de l'espace de vente, analyse des fonctions merchandising dans les entreprises avec description des nouveaux métiers et des nouvelles relations dans les...